Absopure is pumped to be the Presenting Sponsor of Michigan Basketball’s Post Season Journey in the NCAA Tournament. As we kick off the tournament, be part of the Madness!
Make your picks in our Absopure All-Star Bracket for a chance to be one of the Elite Eight who wins a free case of Absopure. Redeemable at a retailer near you.
Absopure Water Scoreboard:
at Concession Stands
served at Absopure Hydration Stations
are Recycled Each Season
by the Players, Coaches and Staff
Drink Absopure and do your part to achieve Zero Waste at Michigan Stadium! We all play a role in protecting the environment and creating a sustainable future for generations to come. It’s a mission Absopure is committed to every day, and has been for decades. Learn more about how Absopure makes the world a greener, more sustainable place to live.
Absopure has been a source of cool, crisp water for more than 110 years. It’s only natural for us to partner with Michigan Athletics to provide essential hydration to millions of Wolverines (and their fans!) for the last three decades.
Our partnership began with the legendary Michigan Athletic Director Bo Schembechler. He needed a hydration partner who could provide an elevated level of service and convenience to the Michigan Athletics community, and Absopure answered that call. We’ve been proud partners ever since, making Abospure water part of the University of Michigan athletics experience.
You’ll see us any time you attend a game at the Big House–Michigan Stadium remains one of the few collegiate stadiums offering complimentary hydration beyond standard drinking fountains. Cheers!
Today, Michigan Stadium remains unique as a collegiate stadium that offers complimentary hydration outside of drinking fountains.